By Key Facts
- Aircraft Type: Embraer E190
- Operator: Alliance Aviation
- Location: Australia
- Date: 1 October 2025 (effective date of appointment)
Alliance Aviation has appointed former Flyadeal chief executive Steven Greenway to lead the Australian regional carrier, effective 1 October. Greenway succeeds Stewart Tully, who is stepping down after 11 years with the company.
Greenway Brings Low-Cost Airline Experience to Alliance Aviation
Greenway most recently served as CEO of Flyadeal, the Saudi low-cost carrier, a position he held from 2023. Before that, he held senior leadership roles at Canadian low-cost operator WestJet and Singapore-based budget airline Scoot, giving him a broad base of experience across budget and regional aviation markets.
Alliance chair James Jackson described Greenway as the “right person” to steer the carrier through its “next phase of strategy” and to “build on the company’s strong operational, commercial and cultural foundations.”
Tully will remain with the airline through the end of October to support the handover.
Qantas Wet-Lease Revision Sets the Stage for Restructuring
Greenway’s appointment follows a significant adjustment to Alliance Aviation’s commercial arrangements with Qantas. The two carriers recently revised a wet-lease agreement covering Embraer E190 aircraft, with Qantas reducing the number of E190s on lease from 30 to 23 through June 2027.
Alliance described the revised contract as delivering a “material improvement” in profitability. The adjustment forms part of a broader plan to “right-size” the business — aligning its workforce and operating model with what the company projects it will need going forward.
The Embraer E190 is a 96-to-114-seat narrowbody jet widely used across regional and point-to-point routes. Alliance has operated it under wet-lease arrangements with Qantas, providing both aircraft and crew, which makes any reduction in contracted flying a direct driver of capacity and staffing decisions.
Leadership Change at a Critical Moment
The timing of Greenway’s arrival places him at the centre of what is shaping up to be a period of structural change at Alliance Aviation. The carrier’s announcement of the revised Qantas deal came just a week before his appointment was confirmed — suggesting the incoming CEO’s mandate is closely tied to executing the right-sizing plan.
Alliance Aviation operates charter, fly-in fly-out, and contract flying services across Australia, with its fleet centred on the Fokker 70, Fokker 100, and Embraer E190. The carrier is publicly listed on the Australian Securities Exchange.
With a new chief executive now confirmed and a leaner Qantas wet-lease in place, Alliance Aviation enters its next chapter with both its leadership and its commercial footprint being reset simultaneously.
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